Firekart
plus ça change, plus c'est la même

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The Next Big Thing? - April 2010

The Next Big Thing? - A Panel Discussion

Reproduced with kind permission from Hello! Consultant magazine
April 2010

By Michaela Viaduct

Michaela Viaduct, freelance correspondent and regular contributor to Hello! Consultant magazine conducts a panel interview on the subject of next-gen business thinking. Her guests: Firekart’s CEO Lucien Receivable, Chief Realiser Pieter Pieterhofferansen-Brown and Asian marketing manager Alison Tanakawa.

Michaela Viaduct: Many of my journalism friends are writing blog entries about Web 2.0, Sales 2.0 Service 2.0 and Enterprise 2.0, often starting the concluding paragraph with the word "leveraging". I understand that Firekart recently invented 2.0 2.0. Any idea what it is for me, so I can blog about it?
 
Pieter Pieterhofferansen-Brown: 2.0 2.0 is the more realistic, slightly cynical version of what we now call 2.0 1.0, and best of all 2.0 2.0 makes business sense. The cool things we tried to do in 2.0 1.0 now are regarded as naive. Some things from 2.0 1.0 have been carried forward into 2.0 2.0 like taxonomy, nomenclature, and shit. Some out of the box things in 2.0 1.0 now are on the shelf in 2.0 2.0.

Lucien Receivable: Unfortunately, anyone who migrated from 2.0 to 2.0 1.0 will find that they cannot upgrade directly to 2.0 2.0. This is the price many so-called "early adopters" have to pay.

PPB: In 2.0 1.0 the paradigm was a community of many, with an outward view. Now, in 2.0 2.0 its not the inter-relationships per se that create the value and power of the idea but the actual locus of knowledge points that those inter-relationships connect. Anyone one can contribute to 2.0 2.0.
 
Alison Tanakawa: 2.0 3.0 will be exciting. It's when your facebook page writes about you, and creates enviable new groups for you to aspire to join maybe a group like spotify, for example. In 2.0 3.0, if your ipod touch beta wave monitor earphones detect you are bored, twitter will identify and create ideas for thing for you to (re)do based on what you like doing before you were bored.

PPB: Entropy was central to 2.0 1.0, whereas 2.0 2.0 is about empathy. In 2.0 1.0 we interacted through connections and events co-ordinated by dei ex machinis, 2.0 2.0 does away with unseen third parties and rendering parity to all constituent entities through integration of information and intangible concepts such as love and value.
 
LR: 2.0 3.0 does not merely create a new paradigm; it obviates the need for any other. In fact, we now declare a pogrom on all previous (and therefore inferior) paridigms.

PPB: 2.0 2.0 is literally Life
   
LR: In effect 2.0.2.0 creates the perfect market where all parties both know and feel all that matters. No more wars… 2.0 2.0 replaces all life.

PPB: Hang on haven't we just invented The Matrix?

LR: Knock knock, Pieter.

MV: That concludes the panel discussion.

All: Thanks for organising this Michaela, great to see you. Don’t be a stranger.